Fashion Photography by Andrea Varani


Fashion Photography by Andrea Varani

Andrea Varani first picked up a camera in the early 80s and thanks to a book he happened to find, discovered his talent almost by chance. His father had a huge impact on this choice, and thus it was that Andrea, Florentine by birth, handsome and seductive, unconventional and irreverent, envisaged his future. The course of Andrea’s career is quite amazing, as rather than succumb to any dominant model, he has always been attracted by the evolutions of fashion, intuiting all its contradictions and creating his very own style. In Andrea’s lens, this game, which is more intense with the female figure and the body, creates the look, the thrill, and the expression of the whole body underneath the clothes. The fashion he photographs is depicted as desirable but also possible.

The spaces, the sharp and muted lighting make the construction of the image pictorial and refined. The landscapes and the nature explored by Varani introduce and describe the pleasure of enjoying the photograph as a variation of what is real. In fact, the fatal attraction of aesthetics persists in order to enhance the continuous changing of reality. His accomplishments go beyond fashion photography and reproduce his cultural and personal elements.

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