Born in Beirut, Lebanon, in 1986. Eli rezkallah started his career as a fashion show producer in 2004 and quickly branched out as a visual artist, opening his own studio, beyond production, in 2007. Ambitious and eager to build on his unique vision, Rezkallah launched Plastik magazine, Middle East’s first visual publication, in 2009.
From its first issue, Plastik quickly established itself as a platform for young talents to showcase their work and served as a medium for Rezkallah to share his uncompromised vision with the world.
In 2010, Rezkallah joined forces with creative director Ryan Houssari and together they created a creative dynamic and shared their vision through Plastik, later that year, Plastik was awarded “best publication in the Middle East” at the Aubai International Printing Awards and the premier print award in New York by the printing industries of America inc. Available in over 50 cities worldwide, Rezkallah’s Plastik has consistently published groundbreaking visual art, including his own.
Rezkallah’s inspiration started at a very young age. Having grown up in a secluded oasis in the middle of war-torn Lebanon, he was always surrounded by women who were constantly putting on a good face and deliberately turning a blind eye towards their country’s tense social- political situation. Rezkallah’s work is a visual representation of women in denial and the measures they take to escape reality, and to recreate their own. No matter how colourful and vibrant they would paint their world, they could never hide the sentiment of dread that they felt from living in an environment on the verge of destruction.
Rezkallah’s work typically juxtaposes pure and flawless beauty with off-putting melancholia and lethargy. His subjects, styled with razor-sharp meticulousness and placed in surreal settings, feel stoic and empty; unimaginative souls lost in a most imaginary world.