Born in New York and raised in Paris, Ezra Petronio is the co-founder and creative director of the Paris-based pluri-disciplinary strategic and creative agency, Petronio Associates, serving a selection of the world’s leading brands in fashion, beauty, and luxury goods, including Chloé, YSL, Prada, Miu Miu, Chanel, Jil ander Salvatore Ferragamo, Comme des Garçons, Repossi and others. He is also editor-in-chief and creative director of the renowned fashion and culture biannual Self Service, one of the leading international independent publications which he founded in Paris in 1994.

In the twenty years that Self Service has been independently published, a lot of people have walked through their doors. Curators, designers, editors, photographers, thinkers, musicians, artists, socialites, troublemakers, the Insiders and the Outsiders, the Avant-Garde and the Establishment. Creative people with an active vision of how the world looks, feels, sounds, dresses, who immediately instigated much blurring of boundaries.

Running a magazine is a creative privilege that nurtures special encounters and he decided to record them eventually shooting over 3000 highly creative and independent personalities in cities across the world over the past two decades.