Fernando Vallejo is a talented photographer, who raised in Madrid + Los Angeles. He is mentored as an assistant to commercials director Joaquin Baca-Asay, first at Park Pictures, then at MJZ.

Working with Baca-Asay worldwide + stateside, assisting logistically and creatively in making spots for clients such as Nike, Volvo, Dell, NFL, Windows, Nissan, EA Sports, Gatorade, Adidas, Starbucks, Acura, Volkswagen, Citibank, Jim Beam, Budweiser, All State, Heineken, UNICEF, and many others, is how he’s learned the tricks of the trade. Fernando strives to make visually potent work that feels emotionally genuine.