For over two decades, the meticulous and audacious imagery created by Inez van Lamsweerde and Vinoodh Matadin has challenged and inspired the field of fashion photography. Working together since 1986, the Dutch partnership rose to fame in the early 1990s. Experimenting with the latest digital imaging technologies, their early work captured the imagination of art critics, who were mesmerized by the sophisticated interplay of elegance and horror in their images. As their notoriety burgeoned in the art world, the fashion community became equally captivated by early editorial work for British style magazine The Face, which added high-octane glamour to their dark and unsettling aesthetic. Collaborating with Belgian designer Véronique Leroy, they formulated a vocabulary of attenuated predatory figures in hyperreal environments, flying in the face of the prevailing ‘grunge’ movement and signaling the end of that genre of fashion photography. Exerting considerable influence in fashion and in art, van Lamsweerde and Matadin are exceptional in balancing successful careers in both.
The pair met whilst studying at the Art Academy in Amsterdam and following careers in and around fashion, began working formally together as artists in the early 1990s. Their provocative breakthrough 1993 series “Thank You Thighmaster” and “Final Fantasy” challenged preconceptions about the female form through inovative use of computer manipulations, whilst “The Forest (1995)” seamlessly conflated the features of men and women’s bodies to pose questions about gender and beauty. Starting to translate these challenging techniques into fashion imagery in 1994, van Lamsweerde and Matadin attracted enormous attention for their sensational editorial for The Face and they instantly began photographing for the most prestigious and progressive magazines.
They are regular contributors to Vogue Paris, Purple Magazine, W Magazine and V Magazine among many others and have created iconic advertising campaigns for leading fashion and fragrance brands including: Yves Saint Laurent, Christian Dior, Gucci, Chloë, Givenchy, Balenciaga, Chanel, Robeto Cavalli and Viktor & Rolf Parfum. In collaboration with the choreographer Stephen Galloway, van Lamsweerde and Matadin have devised a unique and highly recognizable language of poses that imbues their work with individuality and produces vivacious, playful portraiture. Enjoying working with young and more established models equally, the pair have longstanding, collaborative relationships with the faces of our age, including Kate Moss, Shalom Harlow, Christy Turlington, Chloë Sevigny, Lou Doillon and Sophia Loren. van Lamsweerde and Matadin are highly sought after as society photographers and have created definitive, iconic protraits of many of the key figures of film and celebrity, from Bill Murray, Clint Eastwood, Daniel Day Lewis and Yves Saint Laurent to Madonna, Natalie Portman, Shirley MacLaine and Julianne Moore.