Michael O’Neal was born and raised in New York, where he studied graphic design at the Fashion Institute of Technology. New York City was his campus and he grew up fast, absorbing all of the art, design, and music he could get his hands on. After school, Michael worked in advertising where he began developing print and TV campaigns for a range of clients including Citibank, Hennessy, IFC, Nautica, Nike, and Target.

In 2003, Michael headed west to work for Apple’s in-house graphic design group. He helped launch a wide range of Apple products and services, from the iTunes Music Store, to Apple’s entire lineup of hardware and software products. Working in house, he was able to see a product launch through all of the various disciplines in the studio: retail, channel, packaging, web, motion graphics, film and video.

Michael’s background in design and art direction have helped shape his photographic style. This aesthetic has translated into his recent focus of capturing people in their natural environments.

Michael lives in San Francisco and spends his free time hiking, playing guitar, singing, and making eclectic playlists to capture his love of music. His sense of adventure often leads him to organize photo walks to some of the Bay Area’s amazing vistas, and secret nooks and crannies. He is still trying to figure out what ‘No Trespassing’ really means.

Recently, Michael has helped co-found photography collective Tinker*Mobile. He has also co-founded and curated the 100-50-1 Photo Show, opening November 2013.