Photographer and director Rob Fiocca has an exceptional eye for beauty. As one of the most sought after food, product and interior photographers, he has established himself as a well-respected artist on the leading edge of the photographic industry. With a career that spans over 20 years, his creative and commercial print work has garnered international awards, and his reputation has kept his client list stocked with advertising agencies such as Leo Burnett, JWT, Ogilvy and Mather, and brands such as Kraft, Williams-Sonoma, and Nestle, to name a few. Now, Rob is applying his mastery of light and texture to motion, directing memorable spots for clients such as Kelloggs, Dempster’s and Kraft. His appreciation for the story of food and the poetry within the details has made this medium a natural translation of his unique vision. Both his print and motion work continues to exceed expectations, keeping him busy shooting at home and abroad.