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Yoshimitsu Umekawa is a talented photographer, filmmaker and artist, who was born in 1976 in Tokyo, Japan. Yoshimitsu shoots a lot of colorful, pop-culture and commercial photography. He has been photographing club culture and the hip hop scene in Japan for the last 10 years. For his new series “Incarnations”, Umekawa creates stunning photographs look like pictures of a pop-colored apocalypse.